Consumers having been "cutting the cord" for years now, but the trend has accelerated in recent years.
There's little reason to believe that this phenomenon will slow down any time soon, so pay-tv providers have to find new ways to generate revenue as their primary source continues to erode.
One of the most prominent methods media companies are using to recuperate cord-cutting losses is by launching their own direct-to-consumer streaming service.
But what makes for a successful streaming video service?
In this SVOD Snapshot, the Digital Media research team at Business Insider Intelligence breaks down the current landscape in streaming video on-demand (SVOD). The team also looks at what characteristics consumers care most about in a streaming service and what's just a nice to have.
This exclusive report can be yours for FREE today.
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