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Lana Del Rey stripped all the way down to her skivvies for a romantic, retro-inspired new Skims marketing campaign, posing in items from the logo’s Valentine’s Day Store.
Shot by way of Nadia Lee Cohen, the sultry shoot sees Del Rey carrying a lacy teddy whilst perched in a larger-than-life velvet coronary heart — a second that was once as regards to her coronary heart in additional tactics than one.
“I’ve been a big fan of Skims since the beginning, so being featured … is so exciting,” the Coachella headliner mentioned in a press unencumber.
In every other shot, she presentations off the logo’s Suits Everyone Lace Cami Bodysuit ($64) whilst sharing the display screen with two white cats.
To be had beginning on Jan. 23, 2024, the Kim Kardashian-helmed emblem’s Valentine’s assortment levels from honeymoon-worthy undies to playful published items.
“Their collection is so pretty and dreamy, which made collaborating with Nadia Lee Cohen on the creative so fun,” Del Rey added. “I hope you love it as much as I do.”
Along with recent, heart-printed takes on bestsellers just like the Cushy Living room Get dressed ($80) and Cotton Rib Boxers ($94), there’s even an suitable for eating Sweet Bra ($34).
The brand new shoot is rarely the primary time Del Rey and Kardashian have attached; in 2014, the superstar sang on the shapewear multi-millionaire’s marriage ceremony to ex Kanye West at Versailles.
Enthusiasts have been humming over the hot marketing campaign, which one Instagram commenter even dubbed the “best skims photoshoot ever!”
“First Cardi now Lana del Rey? Oh Kim the business woman that you are!!!” every other added of the camapign — which comes at the heels of Cardi B’s Skims shoot ultimate yr — whilst a 3rd declared it “the serve of the century.”
Should you coronary heart the types Del Rey’s dressed in, remember to mark your calendar, as this assortment will for sure fly off the cabinets.