Crystal Hefner Groups Up With PETA for Marketing campaign Towards Cashmere

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After freeing her memoir, Best Say Just right Issues: Surviving Playboy and Discovering Myself, Crystal Hefner is teaming up with PETA to rise up towards the “cruelty” of cashmere.

In a promotional video completely shared with Us Weekly on Tuesday, January 30, Hefner kicks off her marketing campaign with PETA (The Folks for the Moral Remedy of Animals) whilst donning a cashmere best. As she talks concerning the arguable techniques of crafting the wool, blood starts to slowly seep via her sweater.

“Cashmere doesn’t lose luxury, it oozes blood,” she claims within the new marketing campaign, which then cuts to staff shaving the coats of goats. “Cashmere comes from goats who scream in terror and bleed from open wounds as workers pin them down and rip out their hair. It takes material from four goats to produce one cashmere sweater.”

As blood continues to drip from her clothes, Hefner claims that cashmere is “obtained through cruelty” and that if folks proceed to put on it they “have blood on [their] hands.”

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“Cruelty isn’t cozy. Stop wearing cashmere,” a message reads on the finish of the marketing campaign video.

Hefner has prior to now labored with PETA. In October 2021, they paired as much as release a collection of cruelty-free merchandise along the vegan good looks subscription provider, Kinder Attractiveness. All the proceeds had been donated to the animal group.

Crystal Hefner Teams Up With PETA for Campaign Against the Cruelty of Cashmere
Crystal Hefner PETA

At the side of her PETA partnership, Crystal has made headlines in fresh weeks with the discharge of her tell-all memoir, which addresses her decade-long profession as a Playboy Bunny.

“Life in the mansion wasn’t the fairy tale I had once hoped it would be,” she wrote in her e-book, which used to be launched on Tuesday, January 23. “From the outside, sure, it had all the trappings of a fairy tale. But it wasn’t, and everyone who lived there knew it.”

Within the memoir, Crystal shared some stunning revelations concerning the Playboy Mansion, together with how the home itself made her in poor health.

“I not only had Lyme disease, but also breast implant illness, and my blood work and symptoms also suggested toxic mold exposure,” she wrote, claiming that there used to be black mould within the vents on the mansion. “The funniest thing to me — darkly funny — was the way that Hef had always insisted that the mansion was better than the outside world, right down to the air.”

The e-book additionally touched on Crystal’s courting with Hugh Hefner. The twosome tied the knot in 2012 and stayed in combination till his loss of life in September 2017.

“I was never in love with Hef, but I loved this old man in the ways you are supposed to love your elders,” Crystal shared. “In the way you are supposed to love someone who is nearing the end of a long and complicated life.”

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