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Snack meals aren’t usually recognized for his or her well being advantages. And wholesome meals usually aren’t interesting to these with a candy enamel.
On the other hand, Revol Snax targets to unravel either one of those problems with its line of wholesome but indulgent snacks. Learn in regards to the distinctive corporate and its project on this week’s Small Trade Highlight.
What the Trade Does
Provides indulgent snacks which can be sugar-free and plant-based.
Co-founder Nadine Calderon instructed Small Trade Tendencies, “Our products are crafted using only the finest, freshest ingredients. Picture this: sugar-free, low-carb, and entirely plant-based – because we believe snacks should be as delicious as they are nutritious.”
Trade Area of interest
Providing nutritious snacks with out compromising on style.
Calderon says, “We’ve cracked the code on satisfying sweet cravings without compromising on nutrition and we deliver what we promised. Every bite is a guilt-free delight that fuels and energizes. When you choose Revol Snax you will taste the difference.”
How the Trade Were given Began
To create the snacks they sought after to experience.
Calderon co-founded the corporate along with her husband, Dave Birsen. The 2 candy tooths sought after snacks to fulfill their cravings with out compromising their diets. However they didn’t see anything else that are compatible the ones necessities.
She provides, “Grocery store shelves were stocked with processed, lackluster options that left much to be desired in both taste and nutritional value.”
So the pair set out with a objective to create the snacks they sought after. And so they spent a 12 months experimenting and growing Revol Bites.
[embed]https://www.youtube.com/watch?v=MwHGxG-3m9g[/embed]Largest Win
A a success Kickstarter marketing campaign.
Calderon says, “In 2019, after dedicating over a year to perfecting our revolutionary recipe, we were poised to launch Revol Snax into the world. Fueled by a passion for wholesome indulgence but uncertain if the world was ready for our treats, we took a bold step and launched a Kickstarter campaign. Setting an ambitious goal of $20K for our online launch and to spread the word about our product, we poured our hearts into the campaign for three months. The response? Beyond our wildest expectations. We not only hit our target but exceeded it, raising an astonishing $45K. These early supporters, our Kickstarter champions, became our first loyal Revol Fans, standing by us as we ventured into uncharted snack territory. Just two months later, we secured a spot on Whole Foods Market shelves, making our debut year an exhilarating journey of triumph and excitement.”
Largest Possibility
Automating manufacturing.
Calderon explains, “One of the boldest risks our business ever undertook was the transition from a manual production process to a more automated one. This gamble involved acquiring our most expensive piece of equipment. Given the uniqueness of our product, there wasn’t a machine specifically designed for our needs. So, we had to unleash our creativity and adapt our recipe and product to align with the closest machine capable of meeting our requirements.
“This endeavor wasn’t without its challenges. Months of intensive research, numerous tweaks to our recipe (which, admittedly, made some of our most loyal fans a little uneasy), and the decision to step away from the small-batch, manual charm that defined us initially. While this shift didn’t resonate well with everyone, the end result was transformative. Our production process became more efficient and consistent, maintaining quality and flavor, allowing us to scale up and thrive in the retail space.
“Had this risky transition gone awry, we faced the potential backlash of disappointing our customer base and sacrificing the artisanal quality our brand was known for. However, the calculated gamble paid off. Our ability to adapt, innovate, and embrace automation not only preserved the essence of our product but also propelled us to new heights, enabling growth and success in the competitive retail landscape.”
Lesson Discovered
Depend on skilled recommendation.
Calderon says, “In the initial stages, we underestimated how little we knew about the industry and, subsequently, how transformative it could be to have the guidance and support of seasoned experts. Establishing these connections sooner would have provided us with invaluable insights, potentially accelerating our learning curve and helping us avoid certain pitfalls along the way. In the dynamic world of CPG, the wisdom of those who have been there before is a game-changer, and I now recognize the importance of seeking their guidance early in the entrepreneurial journey.”
How They’d Spend an Further $100,000
Exploring more than a few growth alternatives.
Calderon provides, “First and foremost, we would seize the opportunity to expand our presence by applying to new Whole Foods regions. This not only broadens our market reach, but also solidifies our position in the retail landscape.
“Simultaneously, we would earmark a portion of the funds to embark on the exciting journey of launching a new flavor. Diversifying our product line not only keeps our offerings fresh and appealing to a broader audience but also sparks renewed interest from our existing customer base.
“Lastly, a significant portion of the extra capital would be directed towards supporting our retail growth. Efficiently scaling our retail operations is key to doubling our impact and ensuring that our products continue to reach the hands of those who appreciate the unique and wholesome experience Revol Snax delivers.”
Favourite Snack Flavors
The ones with a non-public connection.
Calderon explains, “What sets our flavors apart is the personal touch they carry. Inspired by some of the most cherished moments the founders have shared as a couple, each Revol Snax flavor encapsulates a unique memory. Take, for example, our Matcha flavor, a tribute to the enchanting experience of trying Matcha in the San Francisco Japanese garden – a delightful memory that unfolded after Nadine moved to the USA from Colombia. And who could forget the Snickerdoodle flavor? It’s a sweet homage to the famous Colombian treat called Cocada, a cinnamon and coconut delight that defined Nadine’s childhood in Colombia.”
Corporate Mascot
The couple’s canine, Benji.
Calderon says, “Our business isn’t just about snacks; it’s a family affair. Meet Benji, the four-legged member of our team, who adds his charm to the mix. You’ll find him gracing the illustrations on our packaging and website, a playful nod to the joy and companionship he brings to the Revol Snax story. So, when you indulge in our snacks, you’re not just savoring flavors. You’re tasting the essence of our journey, love, and most cherished moments as a family.”
*****
Symbol: Revol Snax