

When musician-turned-right-wing-icon Child Rock final week posted a video of himself taking pictures at a number of full cans of Bud Gentle, he spawned dozens of copycat movies of indignant beer shoppers following go well with. It was the most recent outcry in a pattern of conservatives getting upset at an organization for “going woke” — after which, confusingly, shopping for extra merchandise made by that firm, simply to destroy them in a performative social media publish.