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Barney, the “dinosaur from our creativeness,” is bouncing again from extinction.
Mattel introduced Monday its plans to relaunch Barney, the purple-and-green dinosaur that was a staple of millennial childhoods with whimsical songs about household and friendship on the favored tv present “Barney & Buddies.” Barney will star in a brand new animated collection that may debut globally in 2024, together with a brand new slate of toys, clothes, books and different equipment to be launched.
“We'll faucet into the nostalgia of the generations who grew up with Barney, now mother and father themselves, and introduce the enduring purple dinosaur to a brand new era of children and households around the globe,” Josh Silverman, chief franchise officer and world head of shopper merchandise at Mattel, stated in an announcement.
However not like the 6-foot-tall Tyrannosaurus rex costume with its toothy grin that millennials acknowledge from the dwell motion present, the brand new and improved Barney is an animation.
“With our fashionable tackle Barney, we hope to encourage the subsequent era to hear, care, and dream large,” Fred Soulie, senior vp and common supervisor of Mattel Tv, stated.
Created within the ‘80s by former trainer Sheryl Leach, “Barney & Buddies” premiered on PBS in April 1992 for an viewers of preschool and younger youngsters, educating them classes about inclusion, acceptance and utilizing their imaginations. The present was usually set on a playground or in a classroom and featured Barney’s solid of fuzzy associates together with Child Bop, a inexperienced Triceratops, and principally baby actors, together with Demi Lovato and Selena Gomez.
Even after the half-hour present was over for the day, Barney was nonetheless in every single place to be present in youngsters’s houses, by way of stuffed animals, residence movies, books, T-shirts, pillow instances — a product line that offered tens of hundreds of thousands of dollars in its first yr alone.
Barney turned a world phenomenon and landed the playful T. rex on the duvet of Individuals journal’s most attention-grabbing individuals subject however ultimately went off air in 2010.
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