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Center seats at many US film theaters simply bought dearer.
AMC Theaters, the nation’s largest movie show chain, on Monday unveiled a brand new pricing scheme by which seat location determines how a lot your film ticket prices. Seats in the midst of the auditorium will price a greenback or two extra, whereas seats within the entrance row will probably be barely cheaper.
AMC mentioned the pricing plan, dubbed “Sightline,” has already been rolled out in some places and, by the top of the yr, will probably be in place in any respect home AMC theaters throughout showings after 4 p.m.
Seats categorized as “commonplace sightline” will probably be on the common value. If you wish to pay much less for the “worth sightline” seats, it's a must to be a member of the chain’s subscription service, AMC Stubs.
As film theaters have tried to recuperate from the pandemic, exhibitors have more and more checked out extra variable pricing strategies. That’s included charging extra for sought-after motion pictures like “The Batman” of their first week of launch.
Final weekend, Paramount Footage partnered with theater chains to supply barely lowered ticket costs for the comedy “80 for Brady.” And final yr, throughout a dry spell in theaters, tickets at most film theaters had been $3 for “Nationwide Cinema Day.”
However in most circumstances, film tickets are getting dearer, particularly when factoring in large-format screens and 3D showings. The typical 3D premium format ticket for the most important box-office hit lately, “Avatar: The Means of Water,” was about $16.50.
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