The ‘Father of Peeps’ marshmallow sweet dies at 98

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Ira “Bob” Born, a sweet firm govt generally known as the “Father of Peeps” for pioneering the way in which the chick-shaped candies are made, has died, Simply Born High quality Confections introduced on Monday.

He was 98.

Born, who died Sunday, was the son of Simply Born’s founder, Sam Born, becoming a member of the Pennsylvania-based firm after he left the Navy following World Conflict II.

“He was an inventor whose wonderful mind allowed him to see options to nearly any scenario,” Simply Born stated in a press launch.

“Most notable was his skill to see how Peeps, which had been made by hand, might be produced in a mechanical method. Bob designed the machine that deposits the Peeps Marshmallow Chicks, and his machine was in use for nicely over 50 years. Bob’s design grew to become the premise for the present marshmallow depositing programs.”

In 1953, Simply Born, which additionally makes Mike and Ike and Goldenberg’s Peanut Chews, acquired Rodda Sweet Firm, which made jelly beans, but additionally created formed marshmallow candies by hand that took almost 26 hours to make, in line with Lehigh Valley Information.

Born and an engineer constructed a machine to make the marshmallows faster, churning out the candies in underneath six minutes. Whereas there have been some modifications over time, the corporate continued to make use of one resembling the one Born developed.

“There was no one doing that form of factor,” Ross Born, who served because the CEO of the corporate, instructed the Lehigh Valley Information. “You couldn’t purchase a machine like that. So he constructed it.”

Born was hardly a one-trick pony, both, as he additionally developed Sizzling Tamales “by discovering a artistic technique to rework Mike and Ike candies,” the corporate stated in its press launch.

“Bob shall be remembered as a tireless and passionate advocate for the sweet trade and a beautiful supporter of our group. Bob was our second-generation member of the family whose dedication was instrumental in Simply Born reaching our 100-year milestone. We prolong our deepest sympathy to his son, Ross, and the complete household,” stated David Shaffer, board chair and co-CEO of Simply Born.

“The sweet enterprise was form of catchy … it was attention-grabbing to him,” Ross Born instructed the Lehigh Valley Information. “He loved the science, the expertise, the processing. He was very a lot into the gear.”

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