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While Black Friday is a big shopping day for major retailers, Small Business Saturday is your chance to support high-quality brands that might fly under the radar. With the disproportionate effect the pandemic has had on small businesses, it's more important than ever to support your favorite independent sellers.
Many of our favorite small businesses are having sales throughout the Black Friday and Cyber Monday weekend, including Brooklinen, Bombas, Coop Home Goods, and more. To help you find the best Small Business Saturday deals, we have rounded up a few of our favorites from brands we've previously tested and featured in our guides and reviews.
Here are the best Small Business Saturday deals to shop today
Brooklinen
Save 20% off sitewide at Brooklinen
Several Insider Reviews team members have tested Brooklinen sheets, blankets, and other bedding over the years, and we always get excited when there's a sale. For Small Business Saturday, Brooklinen is offering 20% off sitewide, including its Luxe Hardcore Sheet Bundle and All-Season Down Comforter.
Partake
Save 25% off orders of $35 or more at Partake
Partake specializes in allergen-free treats, so its cookies are ideal for school snacks and other get-togethers. I have a sensitivity to gluten and was impressed with how good the chocolate chip cookies tasted — I couldn't tell they were gluten-free.
Bombas
Save 20% off sitewide at Bombas with promo code MERRY20
Many members of the Insider Reviews team wear Bombas socks. We like that the company donates millions of pairs of socks to homeless shelters; it oesn't hurt that Bombas are incredibly comfortable, too.
Callaloo Box
Save 15% off sitewide at Callaloo Box
If you like Caribbean food and don't have anywhere to get it locally, Callaloo Box has you covered. Founded by sisters from Trinidad, Callaloo Box has a wide assortment of hard-to-find Caribbean groceries. I like to snack on the high-protein, high-fiber split peas between meals.
Great Jones
Save 25% off sitewide at Great Jones
We love Great Jones because it makes luxury cookware more accessible and its beautiful designs are sure to make your Instagram stories pop. Our team finds that the bakeware performs well and is incredibly durable. Today, you can save even more on these already-affordable pieces.
Sistain
Save 20% off sitewide at Sistain
Sistain is about as small as it gets. When I interviewed Jaclyn Tracy, the founder and CEO of Sistain, in August, she told me the independent retailer only had five employees, all women.
Tracy aims to make Sistain more than just an online store, too, as she's trying to help consumers make earth-conscious purchasing decisions. In addition to a carefully curated shop of sustainable home and kitchen products, Sistain offers tips and resources for eco-friendly consumerism.
Coop Home Goods
Save up to 30% off at Coop Home Goods with promo code FRIYAY
Of the dozens of pillows we've tested through the years, the Coop Home Goods' Original Pillow is the best. And, as I test different sheets, mattresses, and head pillows, one product remains consistent in my bed setup: the Coop Home Goods Body Pillow. For the last three years, it's kept my spine aligned while I sleep.
Stojo
Save 20% off at Stojo with promo code "STOJOFRIDAY"
Stojo seeks to help the environment by making reusable cups and bowls that are convenient to carry with you. The company's products collapse so you can keep a coffee cup in your pocket or bag, and when you head to the coffee shop, you just pop it out and avoid wasting a paper cup. My son brings the Stojo Jr. bottle to school — he likes that it reminds him of a fidget toy.
Leatherology
Save up to 20% off sitewide with promo code CELEBRATE
Leatherology makes stylish leather products accessible to shoppers of all budgets. The company specializes in wallets, handbags, portfolios, and more. For Small Business Saturday, it's offering 10% off sitewide, 15% off purchases of $100+, and 20% off purchases of $250+.
Nroda
Nroda is a Black woman-owned business that specializes in stylish eyewear. The brand is best known for its sunglasses but it's also branched out to include earrings, rings, and other jewelry.
Aurate
Save 25% off sitewide at Aurate with code STOCKED
Aurate is one of the best places to buy affordable fine jewelry online. Woman-owned Aurate uses customer feedback to help guide its design decisions, which has led to some stunning collections.
Lauren Savoie/Insider
Save 25% off Thermoworks thermometers
In our guide to the best meat thermometers, Thermoworks thermometers were tops in all five categories we tested for. For Small Business Saturday, many of our favorites are on sale, including 20% off the Thermoworks Thermapen One, the best meat thermometer, according to our testing.
Etsy
Save 30% off SunshinyMoon period kits at Etsy
SunshinyMoon is a Black woman-owned shop on Etsy that specializes in handmade period kits and accessories. The designs on the period wallets and kits range from cute to badass. The shop also has several first-period kits to help teens prepare.
Nappy Head Club
Save 25% off sitewide at Nappy Head Club
Small Business Saturday is an excellent opportunity to support Black-owned businesses. Nappy Head Club was started by two sisters who were tired of the lack of authentic representation. The site offers clothing and accessories that celebrate pride of self.
Dagne Dover/Instagram
Save 20% off sitewide at Dagne Dover with code HOLIDAZE
While Dagne Dover offers wallets and other accessories, the company is best known for its bags, ranging from fashionable fanny packs to leather totes. Dagne Dover makes one of our favorite work bags, and the Dakota Neoprene Backpack is our pick for the best backpack for women.
Connie Chen/Insider
Get your first six bottles for $29.95 and free shipping at Firstleaf with code CYBERWINE
Firstleaf is our pick for the best value wine club subscription. In addition to the attractive intro offer, which is even more attractive through Cyber Monday, we liked that you can easily swap out the pre-selected bottles in your order to get the varieties that suit your tastes.
Otherland
Up to 35% off sitewide at Otherland
Otherland believes that candles make everything better. That's why it's set out to produce candles made of clean ingredients. The candles come in reusable glass tumblers that are made in the USA. With its unique scents, we think Otherland is one of the best places to buy candles online.
Made In; Alyssa Powell/Insider
Save up to 25% off sitewide at Made In
You'll find Made In cookware in the kitchens of several Insider Reviews team members. We like that you can get the same pots and pans used in Michelin-star restaurants without breaking the bank. We especially like the carbon steel pan and stainless clad saucier.
Partners Coffee Co.
Save 20% off sitewide at Partners Coffee Co.
Brooklyn-based Partners Coffee Co. partners with farms around the world to build a diverse, seasonal menu of roasts. The company is also committed to green practices, including offering retail coffee bags that are part of a zero-waste manufacturing chain.
What is Small Business Saturday?
Started by American Express in 2010, Small Business Saturday was created to encourage consumers to support small shops the day after Black Friday. Many stores have special deals to commemorate the day.
When is Small Business Saturday?
It falls the day after Black Friday and two days after Thanksgiving in the US (which is on the fourth Thursday of November). This year, Small Business Sunday is November 27.
source https://www.businessinsider.com/best-small-business-saturday-deals-2021-11