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How Walmart's ad business stacks up to Amazon and why the retailer wants to acquire a piece of TikTok

Hi! Welcome to the Insider Advertising daily for August 31. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com

Today's news: How Walmart's ad business stacks up to Amazon, tech salary data, and Netflix's Brazil audience.


doug mcmillon walmart

Walmart's bid for part of TikTok's ad business shows its ambitions to take on Amazon. E-commerce insiders detail the strengths and weaknesses of its ad strategy.

Read the full story here.


Jack Dorsey

Tech marketing salaries revealed: What companies like Facebook, Amazon, and Twitter pay employees, from creative directors to managers

Read the full story here.


3% Brazil

Brazil now has more Netflix subscribers than pay-TV households, according to Bernstein analysts. Here are 3 takeaways from their report about the key streaming market.

  • A new report from Bernstein analysts finds that there are more Netflix subscribers than pay-TV subscribers in Brazil.
  • Ashley Rodriguez reports that the Wall Street firm estimates that Netflix has 17 million paying subscribers in Brazil (compared to more than 60 million paying subscribers in the US). Netflix was the first big streaming company to launch a subscription service in Brazil. And rivals HBO Max and Disney Plus could enter the country soon.
  • On average, English-language programming filled six of Netflix Brazil's top 1o titles each week from March to August, suggesting that there may be room in Netflix's library for more local-language content.

Read the full story here.


More stories we're reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at ljohnson@businessinsider.com and subscribe to this daily email here.

— Lauren

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