- A mysterious model of Apple AirPods described as "Apple AirPods X Generation" has reportedly appeared in Target's inventory system.
- On Saturday, YouTuber Jon Prosser shared an image on Twitter purporting to show the AirPods X Generation, which sport a $399.99 price tag.
- Prosser said there were three different stock-keeping units listed for the X Generation AirPods in Target's system, suggesting a new generation of Apple's earbuds could be available in three different colors or editions.
- As Prosser himself speculated, it's possible the 'X Generation' name is a placeholder for Apple's as-yet-unannounced "StudioPods" over-ear high-end headphones.
- Prosser told Business Insider he has also found an "iPod touch" – which he speculated was a new iPhone – and an "iPad 10.5" – which he speculated was a new 11-inch iPad Pro – in Target's inventory.
- Business Insider has approached Apple and Target for comment.
- Visit Business Insider's homepage for more stories.
A mysterious model of Apple AirPods called "Apple AirPods X Generation" has reportedly appeared in Target's inventory system.
On Saturday, YouTuber and tech analyst Jon Prosser shared an image on Twitter purporting to show the AirPods, which are priced at $399.99.
In a follow-up tweet, Prosser said there were three different stock-keeping units listed for the X Generation AirPods in Target's system, suggesting the AirPods could end up being released in three different colors or editions.
As Prosser himself speculated, it's possible the 'X Generation' name is a placeholder for Apple's widely expected over-ear headphones, which may be branded "StudioPods."
On Saturday, several Target staffers told Apple-focused news publication AppleInsider that "placeholders for new products are common," lending weight to Prosser's theory.
Multiple Target employees have started reaching out to me about this 🤔
— Jon Prosser (@jon_prosser) February 22, 2020
Showing up in their systems and on UPC scanners is this mysterious “Apple AirPods (X Generation)” listing, priced at $399. 👀
Potentially Apple’s over-ear “StudioPods” headphones. Launch soon (March)? pic.twitter.com/NVcqH8As47
Rumors of Apple launching own-brand, over-ear wireless headphones have swirled for months, but this is the first time a third-party seller like Target has featured in the speculation.
Prominent Apple analyst Ming-Chi Kuo penciled in a 2020 release date for high-end wireless headphones, while Bloomberg suggested back in June 2018 that Apple was developing "studio-quality over-ear headphones" f0r as early as 2019 – a point the publication reiterated in a January 2019 article on Sonos.
Prosser told Business Insider he has also found an "iPod touch" – which he speculated was a new iPhone – and an "iPad 10.5" – which he speculated was a new 11-inch iPad Pro – in Target's inventory. He added that "multiple Target employees in different states" he spoke to have found the same products on their handheld systems.
Business Insider has approached Apple and Target for comment.
SEE ALSO: Apple is rumored to release a pair of high-end headphones this year — here's everything we know
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