- Insider confirms merchandise for the popular new "Star Wars" character dubbed Baby Yoda will be available in time for the holidays.
- Apparel and accessories based on Disney Plus' popular "The Mandalorian" character will be available at Target, Kohls, Macys, and more in the coming days, an individual with knowledge of the situation tells Insider.
- Merchandise was not available at launch to preserve the character's reveal.
- A Baby Yoda plush and toys will be available for pre-order in the coming weeks.
- Amazon is currently selling two T-shirts featuring the adorable "Star Wars" child.
- Visit Insider's homepage for more stories.
The Baby Yoda merchandise "Star Wars" fans are looking for will be available ahead of the holidays. Some of it is available right now on Amazon.
An individual with knowledge of the situation told Insider that apparel and accessories based on the popular character from Disney Plus' "The Mandalorian" will be available through a number of sites, including Target, Kohls, Macys, HotTopic, Zazzle, and BoxLunch.com in the coming days.
CNBC first reported the news Thursday.
Currently, if you head to Amazon, official "The Mandalorian" merchandise includes two T-shirts labeled under "The Child." Both show the character in his small pod.
The shirt on the left comes in three different colors — black, navy, and white — while the shirt on the right comes in four colors, including gray.
Additional apparel will be available at Disney parks, the Disney Store, and shopDisney ahead of the holidays. If you're hoping for a plush or toys of the little guy (or girl), those will be available for pre-order in the coming weeks.
The Baby Yoda rush won't stop after the holidays. Even more toys, plush, specialty apparel, and more will be available in the coming months.
The individual told Insider that Disney was "thrilled with the fan reaction" to the fan-dubbed Baby Yoda character and are excited to release the forthcoming apparel, accessories, toys, and more.
Quickly after the first two episodes of the series premiered on Disney Plus, fans flooded social media with tweets and memes of the adorable nameless character. In less than a week, the small Baby Yoda, who we still don't know much about, united a fandom.
can not bELIEVE that it took one green 50 year old baby to unite the entire star wars fandom for one cause pic.twitter.com/gY445S08Ir
— ¡caro! (@classickylo) November 17, 2019
The merchandise turnaround is a big surprise. Typically, big "Star Wars" and Marvel toy reveals are in development for anywhere from a year-and-a-half to two years with companies.
"The Mandalorian" creator Jon Favreau told Entertainment Tonight's Ash Crossan that Disney and Lucasfilm agreed to hold off on marketing the adorable creature ahead of time in order to help keep the character a secret.
"I have to thank Disney and Lucasfilm, because the way the cat usually gets out of the bag with that stuff is merchandising and toy catalogs and things like that," Favreau said.
"We really wanted to have it be that you had to watch it yourself, so that every time you watch the show, there are new twists and secrets that come out," he continued. "That requires a lot of restraint from the people who are footing the bill, saying that they're gonna hold back on certain things so that the public doesn't know ahead of time. Part of that was holding back on some of the merchandise."
HERES WHY THERES NO SWEET BABY PLUSHY YET https://t.co/RPvteE1wpZ pic.twitter.com/MqBBfH21p9
— Ash Crossan (@AshCrossan) November 20, 2019
Though the creature was kept out of early marketing, Disney must have anticipated how popular the character would be among fans. Since toys are often planned out at least a year in advance, this likely wasn't a last minute order from Disney to make a holiday deadline, but a well-executed secret that had a very tight lid in order to give fans something special.
How soon can you expect merchandise to be in physical stores?
Insider stopped by a Target in New Jersey Thursday evening to see if the store was expecting any new "Star Wars" merchandise in the coming days. Several employees and a manager said they knew nothing about any more "Mandalorian" or Baby Yoda plushes or merchandise incoming yet. Insider was told anything should appear on Target.com first.
The third episode of "The Mandalorian" will be available to stream on Friday on Disney Plus.
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